Member experience clarity tool for associations
A short pulse to your own members. AI-analyzed patterns. Human-reviewed recommendations delivered in about 72 hours. No research team. No IT setup. No consulting engagement.
20-minute call. Limited paid pilot spots open during MVP launch.
UserHappy is made by Ashore, a Baltimore UX research and design studio that has worked with associations since the beginning. We've combined what we've learned across hundreds of association projects with AI-based pattern recognition and expert analysis — so your team gets evidence-backed recommendations in days, not months.
Find us at booth 413Sound familiar?
"Our members can't find what they're looking for — and we can't figure out why. We have instincts, but no evidence."
"Renewal drop-off spiked after the redesign. We think we know the reason. We can't prove it."
"Leadership wants data before we change anything. We don't have any — only guesses about what's broken."
"We asked members. They said it was fine. Registrations are still down."
"Staff don't have time for formal research. We're left with instincts, opinions, and the loudest voices in the room."
Page, content, navigation, user journey, campaign, program — if members experience it, UserHappy can take action on it with prioritized recommendations that help you get answers fast.
UserHappy adds the layer your analytics can't: why it's happening, and what to do next.
01
A short pulse goes to your own members at a key moment in your digital user journeys. No long surveys. No outside research or agent agency.
02
We analyze what members tell us through quick responses and optional voice notes to pinpoint where they hesitate, get stuck, or disengage.
03
You receive a consolidated report built around your association's actual member evidence — prioritized recommendations you can act on, present to leadership, and implement immediately.
AI accelerates the analysis. Human experts write the recommendations. You get speed without guesswork.
We're launching UserHappy with a small group of associations who want a fast, credible understanding of what members actually experience and what to fix first.
What pilot partners get:
Best fit: Small to mid-sized associations focused on engagement, content findability, or revenue-critical journeys.
Book a pilot walkthroughPilot cohort is limited. We'll tell you upfront if we're not the right fit.
A member experience clarity tool for associations. It turns what members do and what they feel into key user journeys — distilled into prioritized, outcome-based recommendations, usually within 72 hours.
Each report is structured around what your members actually told us, not a generic summary. It includes an executive summary, prioritized recommended actions with evidence citations, and the member quotes that support each finding. Reports are designed to be opened, understood in under three minutes, and presented in a board meeting without further interpretation.
Your own members — not a research panel. We work with you to identify which segment is most relevant to the question, and you share the pulse link with them directly. Responses stay within your account.
Survey platforms give you a tool to ask questions. UserHappy designs the questions, analyzes the answers, and tells you what to do. The output isn't a spreadsheet of ratings — it's a clear, prioritized action recommendation from a UX researcher who has spent 20+ years working with associations.
No. Members receive a link, answer a short set of questions in their browser, and they're done. No login, no app, no friction.
📍 ASAE MM&C — Booth 413
We'd love to connect in person. Stop by Booth 413 and see a live UserHappy pulse — from launch to report in under five minutes.
Find us at booth 413🎥 Remote option
We run 30-minute live demos over Zoom. See exactly how a pulse works, from launch to report, without leaving your desk.
Request a remote demo